EP 38 – Can Digital Wallets Change How Indonesians Interact with Insurance?
11 December 2025

Insurance for the New Possible was joined by Ivan Kusuma, Head of Investment and Insurance at DANA ID, and JP Ellis, Strategy and Digital Transformation leader at Chubb.

Some of the insights they shared included:

  • Indonesians are used to buying in small units. For financial services, bite-sized insurance and investments reduce friction and perceived risk.
  • Indonesia’s financial inclusion outpaces its financial literacy, but not by much. The existing gap mandates experience-led education.
  • DANA created trust by solving basic, money-related issues like digital top-ups, easy money transfers particularly in places that traditional banks do not reach.
  • While headline insurance growth looks modest at a macro level measured by premium value, but policy sales are seeing explosive growth.
  • The future of insurance sales in Indonesia is inside digital ecosystems. Acquisition costs are near-zero incrementally and targeting is can be very precise.
  • Indonesians are used to buying in small units. For financial services, bite-sized insurance and investments reduce friction and perceived risk.
  • Indonesia’s financial inclusion outpaces its financial literacy, but not by much. The existing gap mandates experience-led education.
  • DANA created trust by solving basic, money-related issues like digital top-ups, easy money transfers particularly in places that traditional banks do not reach.
  • While headline insurance growth looks modest at a macro level measured by premium value, but policy sales are seeing explosive growth.
  • The future of insurance sales in Indonesia is inside digital ecosystems. Acquisition costs are near-zero incrementally and targeting is can be very precise.

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Ivan Kusuma

Ivan Kusuma

Head of Investment and Insurance at DANA Indonesia

Ivan Kusuma is the Head of Investment & Insurance at DANA Indonesia, where he leads the business teams responsible for developing and managing DANA’s investment and insurance products, delivering innovative financial solutions to more than 220 million users across Indonesia. He brings over 15 years of experience in the wealth management industry, with a strong track record in investment strategy, product development, and business growth. Prior to joining DANA, he held key roles at Commonwealth Bank, Citibank, and Standard Chartered, where he successfully managed high-net-worth client portfolios and strategic initiatives.
JP Ellis

JP Ellis

Strategy and Digital Transformation at Chubb

JP leads digital strategy and transformation for Chubb in Southeast Asia, with a focus on Indonesia, Previously, he was a junior Partner at McKinsey & Co.'s financial services practice in the region, a co-founder and a former chair of Indonesia's fintech association, and a venture-funded startup founder.

More about Chubb Partners :

Chubb’s partners include leaders in retail, e-commerce, banking, fintech, airline, telecommunications and other industries. We co-create and design digital insurance solutions for their customers – individuals and businesses of all sizes.