EP 25: How Trust and Consumer Protection Are Driving

Innovation in eCommerce

2 October 2024

Insurance for the New Possible was joined by Dr. Thamakorn Supathanarangsri,  the Head of Government Affairs at Lazada, Thailand and Andrew Nisbet, Country President, Chubb Samaggi Insurance, Thailand.

Some of the insights they shared included:

  • Thailand’s e-commerce market is one of the largest in Southeast Asia and growing steadily. The country’s rapid digital transformation, spurred by increasing internet penetration and the Thai government’s push for widespread access to digital services, has made online shopping a central activity for millions
  • “Shoppertainment,” has become a major trend in Thailand’s e-commerce landscape. Consumers are increasingly shopping during moments of downtime, scrolling through engaging, highly interactive platforms.
  • Trust is fundamental to the success of any e-commerce platform. Insurance products embedded in the purchase process, provide an essential layer of security for consumers, particularly in high-value categories like electronics and home appliances.
  • Personalization and payment innovation are poised to play a larger role in Thailand’s e-commerce landscape.
  • The Thai regulatory environment not only ensures consumer protection but also encourages innovation, as seen in Chubb and Lazada’s collaboration to embed insurance products into e-commerce transactions.
  • Thailand’s e-commerce market is one of the largest in Southeast Asia and growing steadily. The country’s rapid digital transformation, spurred by increasing internet penetration and the Thai government’s push for widespread access to digital services, has made online shopping a central activity for millions
  • “Shoppertainment,” has become a major trend in Thailand’s e-commerce landscape. Consumers are increasingly shopping during moments of downtime, scrolling through engaging, highly interactive platforms.
  • Trust is fundamental to the success of any e-commerce platform. Insurance products embedded in the purchase process, provide an essential layer of security for consumers, particularly in high-value categories like electronics and home appliances.
  • Personalization and payment innovation are poised to play a larger role in Thailand’s e-commerce landscape.
  • The Thai regulatory environment not only ensures consumer protection but also encourages innovation, as seen in Chubb and Lazada’s collaboration to embed insurance products into e-commerce transactions.

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Dr Thamakorn Supathanarangsri

Dr Thamakorn Supathanarangsri

Head of Government Affairs at Lazada

A public policy professional with over 17 years of experience in government affairs, regulatory compliance, and stakeholder engagement. Proven ability to navigate complex regulatory environments, build strong relationships with government officials, and develop effective public policy strategies. Deep understanding of the e-commerce industry and a passion for fostering a positive impact through responsible business practices.
Andrew Nisbet

Andrew Nisbet

Country President, Chubb Samaggi Insurance PCL at Chubb

Andrew Nisbet is a Executive Leader with an extensive, proven track record of success and achievement in building and profitably growing Personal Accident, Supplementary Health and Travel Insurance portfolios via diversified distribution channels and across varied geographies. Andrew is a passionate people leader: able to build, motivate and inspire teams and particularly skilled at affecting productive change throughout the organisation.

More about Chubb Partners :

Chubb’s partners include leaders in retail, e-commerce, banking, fintech, airline, telecommunications and other industries. We co-create and design digital insurance solutions for their customers – individuals and businesses of all sizes.