Insurance for the New Possible welcomed Gabriel Lazaro, the Head of Digital, Overseas General Insurance at Chubb back to the show to discuss what emerging technologies will play a pivotal role in digital insurance in 2024 and the intersection of insurance and e-commerce.
Access Chubb’s report “Increased trust in social media shopping driving online sales” here :
https://about.chubb.com/stories/online-retail-trust-report.html
Some of the topics Gabriel addressed in detail included:
- 69% of consumers believe insurance increases trust in e-commerce, highlighting the essential role of insurance in enhancing online shopping experiences
- 75% of consumers report they have experienced financial fraud within their online transactions
- Building trust for online sellers is fundamental: For them, trust is the cornerstone for brand building and business growth
- Consumer trust varies across platforms with consumers indicating that they have greater trust in social media commerce than traditional e-commerce platforms
- Yet, online sellers’ trust in platforms is reversed, relying more on traditional e-commerce platforms, especially for back-end processes
- 69% of consumers believe insurance increases trust in e-commerce, highlighting the essential role of insurance in enhancing online shopping experiences
- 75% of consumers report they have experienced financial fraud within their online transactions
- Building trust for online sellers is fundamental: For them, trust is the cornerstone for brand building and business growth
- Consumer trust varies across platforms with consumers indicating that they have greater trust in social media commerce than traditional e-commerce platforms
- Yet, online sellers’ trust in platforms is reversed, relying more on traditional e-commerce platforms, especially for back-end processes
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