Insurance for the New Possible was joined by Ron Tam, Co-Chief Financial Officer and Head of International at Huize and Shruti Sharma, Global Partnerships Manager, Chubb.
Some of the insights they shared included:
- Insurance can’t rely on claims alone to demonstrate value. The industry needs to make the value of insurance more visible throughout the customer lifecycle. That means potentially front-loading benefits, rewards, and experiences.
- Embedded insurance works best when it doesn’t look like insurance. The sweet spot lies in designing synergistic insurance experiences that blend into a partner’s ecosystem. Think less about selling insurance directly, and more about solving contextual problems.
- Micro-engagements create macro-trust. The real opportunity is in riding the existing engagement rails of digital platforms — from shopping to content to financial planning tools.
- Digital platforms offer rich, intent-driven signals for insurance. Intent is the new targeting and digital platforms create powerful conversion funnels.
- Livestreaming could be the new digital salesforce. Live commerce is already massive in Asia, and it’s merging entertainment and transactions in real time. This model works because of engagement, two-way interaction, and urgency.
- “Do Right by the Customer” is the guiding principle. In a world of personalization, embedded experiences, and digital trust, the brands that win will be those who prioritize customer value.
- Technology cycles may be accelerating, but the bedrock of insurance still rests on trust.
- Modern insurance distribution wins by helping both sides meet in the middle, with content, data, and journeys that reduce friction and improve buying decisions.
- Huize’s 2018 breakthrough in was building a KOL-led distribution model with a twist. The most effective “creators” aren’t performers; they’re credible domain experts.
- Products should be treated like software. Iterate, version, and personalize.
- Insurance literacy is not credible if it’s one-sided. It works when insurers, distributors, regulators, and KOLs teach together.
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