Insurance for the New Possible was joined by Marcio von Muhlen, General Manager of Insurance at Nubank, and Ignacio Sagués, Head of Digital for Chubb LATAM.
Some of the insights they shared included:
- Indonesians are used to buying in small units. For financial services, bite-sized insurance and investments reduce friction and perceived risk.
- Indonesia’s financial inclusion outpaces its financial literacy, but not by much. The existing gap mandates experience-led education.
- DANA created trust by solving basic, money-related issues like digital top-ups, easy money transfers particularly in places that traditional banks do not reach.
- While headline insurance growth looks modest at a macro level measured by premium value, but policy sales are seeing explosive growth.
- The future of insurance sales in Indonesia is inside digital ecosystems. Acquisition costs are near-zero incrementally and targeting is can be very precise.
- In emerging and middle-income segments, product complexity acts like a toll booth: it filters out exactly the people who need protection the most.
- Until now, many Brazilian consumers have seen insurance as expensive or opaque. But Nubank is now bringing quality products, no surprises, and delight across every touchpoint.
- Real trust is built during the claims process. If the customer experiences speed, clarity, and fairness, the product becomes real and trustworthy.
- Contextual products plus embedded placement reframes coverage from an upsell to just-in-time assistance. Relevance rises, friction falls, and pricing can be right-sized to the moment.
- Having fundamental ‘north stars’ matter. Making claims feel magical and as automatic as possible is among one of the most important ambitions of Chubb and Nubank.
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