Insurance for the New Possible was joined by Dr. Thamakorn Supathanarangsri, the Head of Government Affairs at Lazada, Thailand and Andrew Nisbet, Country President, Chubb Samaggi Insurance, Thailand.
Some of the insights they shared included:
- Thailand’s e-commerce market is one of the largest in Southeast Asia and growing steadily. The country’s rapid digital transformation, spurred by increasing internet penetration and the Thai government’s push for widespread access to digital services, has made online shopping a central activity for millions
- “Shoppertainment,” has become a major trend in Thailand’s e-commerce landscape. Consumers are increasingly shopping during moments of downtime, scrolling through engaging, highly interactive platforms.
- Trust is fundamental to the success of any e-commerce platform. Insurance products embedded in the purchase process, provide an essential layer of security for consumers, particularly in high-value categories like electronics and home appliances.
- Personalization and payment innovation are poised to play a larger role in Thailand’s e-commerce landscape.
- The Thai regulatory environment not only ensures consumer protection but also encourages innovation, as seen in Chubb and Lazada’s collaboration to embed insurance products into e-commerce transactions.
- Thailand’s e-commerce market is one of the largest in Southeast Asia and growing steadily. The country’s rapid digital transformation, spurred by increasing internet penetration and the Thai government’s push for widespread access to digital services, has made online shopping a central activity for millions
- “Shoppertainment,” has become a major trend in Thailand’s e-commerce landscape. Consumers are increasingly shopping during moments of downtime, scrolling through engaging, highly interactive platforms.
- Trust is fundamental to the success of any e-commerce platform. Insurance products embedded in the purchase process, provide an essential layer of security for consumers, particularly in high-value categories like electronics and home appliances.
- Personalization and payment innovation are poised to play a larger role in Thailand’s e-commerce landscape.
- The Thai regulatory environment not only ensures consumer protection but also encourages innovation, as seen in Chubb and Lazada’s collaboration to embed insurance products into e-commerce transactions.
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