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Insurance for the New Possible

Betterfly was founded on the premise that real business growth could be driven by purpose, incorporating social and environmental impact into everything that they do. Marcos Gunn and Eduardo della Maggiora discuss navigating digital disruption and delve into the importance of building purpose-driven companies and the impact they have on resilience and empowering people to live their best lives.

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Some of the topics they discussed:

How SMEs are completely underserved in the employee benefits space in Latin America
The importance of being culturally aligned with one’s business partners
The deep, underlying social purpose of the insurance and benefits industry

How putting Purpose first is the secret to Betterfly’s success
The power of customer engagement and how Betterfly does this differently
Helping people live their best lives

Eduardo della Maggiora

Founder and CEO
at Betterfly

Mr. della Maggiora is the founder and CEO of Betterfly, a leading technology company in the fintech and insurtech space, which became the first social unicorn in Latin America in 2022. He is an Endeavor Entrepreneur, YPO member and Board Member of Teletón, a nonprofit organization in Chile working with children with developmental disabilities and their families.

Marcos Gunn

Senior Vice President, Chubb Group and Regional President, Latin America
at Chubb

Mr Gunn is responsible for the general management and business results for all general insurance operations in the region, which encompasses Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Peru, Puerto Rico, Central America and the Caribbean.

Insurance for the New Possible

Once a month, find a new episode on Insurance for the New Possible. We gathered insurers, bankers, digital platform builders, Neo banks, airlines, and large investors to discuss the innovation, transformation, and technological evolution that is redefining the massive number of possibilities in the insurance industry.

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